Partner with a living cultural institution.
Sea Gull Band is one of Africa's foremost carnival institutions. We invite corporations, foundations and government agencies to join us as strategic partners in preserving, producing and exporting Calabar's cultural heritage to the world.
Six reasons the world's leading brands partner with us.
Audience Reach
500+ performers on the parade, 2M+ live spectators and an engaged diaspora audience across three continents.
Media Exposure
National broadcast, tier-1 press coverage and premium digital storytelling reaching an estimated 40M viewers annually.
Tourism Impact
A cornerstone of Cross River State's cultural tourism economy, driving flights, hospitality and hospitality spend.
Community Development
Year-round employment for hundreds of artisans, dancers and youth across our academies and studios.
ESG Opportunities
Sustainability, cultural preservation and youth empowerment programmes aligned to global ESG frameworks.
Global Platform
A cultural export from Nigeria to the world, from Lagos and Accra to London, Atlanta and beyond.
"Sponsoring Seagull is not sponsorship of an event. It is investment in a living cultural institution."
Choose your level of partnership.
Each tier is designed to deliver meaningful brand value and community impact. All sponsorship packages can be customised to suit each partner's objectives.
- BasicBrand Visibility
- Logo listingWebsite Recognition
- MentionsSocial Media Exposure
- Programme inclusionEvent Branding
- SupportedCommunity Impact
- EnhancedBrand Visibility
- Dedicated profileWebsite Recognition
- Shared postsSocial Media Exposure
- On-site signageEvent Branding
- RecognisedCommunity Impact
- ProminentBrand Visibility
- Featured placementWebsite Recognition
- Campaign featuresSocial Media Exposure
- Co-branded stageEvent Branding
- Named programmeCommunity Impact
- PremierBrand Visibility
- Permanent partner wallWebsite Recognition
- Dedicated content seriesSocial Media Exposure
- Title presentationEvent Branding
- Founding partnershipCommunity Impact
A partnership our sponsors return to.
"Partnering with Seagull Band gave our brand an authenticity and scale no traditional media campaign could match. It is culture, and it is craft."
"The professionalism of the Seagull team, from creative brief to activation, matched anything we've experienced with global cultural institutions."
"Their commitment to community and sustainability made this an obvious ESG partnership for our foundation."
Begin the conversation.
Share a few details and our partnerships team will reach out within two business days with a bespoke proposal tailored to your objectives.